Himachal Pradesh MAA Yojana – Mother’s Absolute Affection Scheme

Himachal Pradesh MAA Yojana, Mother’s Absolute Affection Scheme, Himachal Pradesh Mother’s Absolute Affection Scheme

The Government of Himachal Pradesh recently launch Mother’s Absolute Affection Scheme under the name of Himachal Pradesh MAA Yojana. Lactating women and pregnant women of the state can get benefits under this scheme. The state government has taken a noble step to maintain the health of the new born baby and pregnant woman. Breastfeeding is helpful in creation of special bond between baby and mother.

Himachal Pradesh MAA Yojana

Himachal Pradesh MAA Yojana – Mother’s Absolute Affection Scheme

The Himachal Pradesh MAA Yojana 2018 under National Health Mission will create awareness among the people. This is an encouraging step in reducing the mortality of new births and pregnant women by this scheme. It is very necessary for the health of a new born baby to take mother’s milk in the first half-hour and after that for at least 6 months. Breastfeeding is an important child survival intervention. Breastfeeding within an hour of birth could prevent 20% of newborn deaths.

The main purpose of the mother plan is to prevent the death rate of children under 5 years of age. Over the past few years research, it has found that 13% of the deaths of children in Himachal Pradesh are due to their lack of breast feeding. The current program (Mother’s Absolute Affection Scheme) focuses on breastfeeding, which tries to intensify efforts to promote the best infant and young child’s health.

Asha Workers, Ayurvedic doctors and Anganwadi Workers will also be assisted to understand the lactating women and pregnant women. Nurses/ANMs will be selected as master trainers for the success of training, who will give women an understanding of the program.

Himachal Pradesh MAA Yojana – Mother’s Absolute Affection Scheme

Mother’s Absolute Affection Scheme: Goals

The goal of the ‘MAA’ Programme is to revitalize efforts towards promotion, protection and support of breastfeeding practices through health systems to achieve higher breastfeeding rates.

  • Built an enabling environment for breastfeeding through awareness generation activities, targeting pregnant and lactating mothers, family members and society in order to promote optimal breastfeeding practices.
  • Promotion to encourage more pregnant women to breastfeed and giving the necessary insights on how to preserve health.
  • Husband and other family members must support women for breastfeeding which will provide essential nutrients to child.

Himachal Pradesh MAA Yojana – Mother’s Absolute Affection Scheme

Benefits for the Mother

  • Reduce the risk of excessive bleeding after delivery
  • Reduces the risk of breast cancer, uterine cancer and ovarian cancer.
  • Lessens osteoporosis
  • Benefits child spacing
  • Promotes post-partum weight loss
  • Costs less to feed the child

Benefits for the baby

  • Feeding first milk (colostrum) protects the baby from diseases.
  • Helps mother and baby to develop a close and loving relationship.
  • It helps in early secretion of breastmilk.
  • Improved intelligence
  • Early skin-to-skin contact keeps the baby warm.

Download Information Booklet of MAA Programme

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